英伦访游团现场直击Pentawards 2019 颁奖盛况(附中国获奖作品)

原创

伦敦时间,9 月 12 日,包联网英伦访游团一行人出席 Pentawards  2019 颁奖典礼。位于伦敦中心的 8 Northumberland Ave,因汇集全世界与包装创意、品牌营销领域相关的尖端人士而热闹非凡。


作为全球范围内在包装设计领域具有声望的行业竞赛,Pentawards  2019 颁奖典礼现场盛况空前,汇集了 350 位世界领先的包装、设计和创意人才。


15683707105d7b701641818_1000x1000.jpg

颁奖晚宴地址:8 Northumberland Ave, Westminster, London, WC2N 5BY


4281568370079_.pic_hd.jpg


由英国著名设计公司 Bulletproof 创意总监 Clem Halpin 先生担任本届评审委员会主席,并为来自世界各国的优秀获奖者颁发奖项。本次颁奖典礼共颁发 1 枚钻石奖,5 枚铂金奖,58 枚金奖,118 枚银奖和 113 枚铜奖,此外,还设有年度最佳机构、年度品牌和面向优秀学生群体的 NXT-GEN 奖项。而来自中国的参赛者共斩获 20 枚金奖,18 枚银奖,13 枚铜奖,赢得国际市场的喝彩和掌声!


15683690155d7b69779c1dd_1000x1000.jpg

聚集获奖者,来自大家的祝福





包联网现场报道,越来越多优秀的中国设计师获得国际认可,包联网再次恭喜大家。






全场大奖 —— 钻石奖作品


每年仅 1 枚的钻石奖花落谁家?微软凭借“ Xbox 自适应控制器”,从 2000 多个参赛作品中脱颖而出,成功地打动了本届评委会,摘得 Pentawards  2019 钻石奖


该包装作品能够让行动不便的残障人士可以轻松开启包装获取 Xbox 电视游戏机。开启包装的步骤一再被简化,只要撕开外封条,盒型自动展开。拉环设计,可以让行动受限的特殊人士通过多种方式从包装盒内取出 Xbox,为有需要的特殊游戏玩家带来更轻松便捷的拆箱体验。


Category: OTHER MARKETS - ELECTRONIC

Brand: XBOX

Entrant: Microsoft

Packaging Designer: Mark Weiser

Creative Director: Kevin Marshall

Country: United Kingdom




以下为 2019 中国获奖作品欣赏

(排名不分先后)


金奖


Category: BEVERAGES - WATER

Brand: 汉水硒谷

Entrant: 深圳凌云创意包装设计

Creative Director: XiongBo Deng

Designer: XiongBo Deng

Illustrator: Zhijie Liu

Client: Shaanxi Selenium Valley Industry Development Co., Ltd.



Category: BEVERAGES - SOFT DRINKS, JUICES

Brand: 伊利

Entrant: 内蒙古伊利实业集团股份有限公司

Brand Manager: Hedi Li, Yang Zhang

Graphic Design: Mousegraphics

Graphic Creative Director: Greg Tsaknakis

Shape Creative Director: Tiecheng Zhang, XiaoXiao Qiu

Shape Design: 热浪设计创意

Bottle Design: Fengyu Dong



Category: BEVERAGES - TEA & COFFEE - DRY AND CAPSULES

Brand: 《宋山茶》

Entrant: 林韶斌品牌设计

Designer: Shaobin Lin

Client: Haiyang Song

Photographer: Yanpeng Chen



Category: BEVERAGES - DISTRIBUTORS'/RETAILERS' OWN BRANDS/PRIVATE LABELS

Brand: 云姜

Entrant: RR Donnelley

Client: Shanghai Yun Jiang Biotechnology Co., Ltd.

Manufacturer: Shanghai Yun Jiang Biotechnology Co., Ltd.

Creative Director: Darren Cheng

Designer: Wang Qi, Sophia Xun

Copywriter: Lance Chen



Category: OTHER MARKETS - TOBACCO AND PRODUCTS FOR SMOKERS

Brand: 黄山

Entrant: Shenzhen Yuto Packaging Technology Co.,Ltd.

Art Director: Chen Yingsong

Graphic Designer: Cheng Wenbin, Tang Zhong



Category: BODY - BODY CARE

Brand: 二十四溯乐园 

Entrant: 云南民族大学

Creative Director: Lu Jun

Graphic design: Yang Yupin

Format Design:Wang Xiaoqin, Liu Junjie

Client: Shilin Xindian Agricultural Products Development Company Limited




Category: FOOD - FRUIT AND VEGETABLES

Brand: HI LEMON

Entrant: Beyond Brand Company

Creative Directors: Bo Shen

Designer: Bo Shen

Illustrator: Xiaoqin Pu

Photographer: Bo Shen

Client: Peng Li Lemon



Category: OTHER MARKETS - ENTERTAINMENT

Brand: SEAGULL CAMERA

Entrant: KHT Brand

Design: KHT Brand

Designer: Zhihao Zhang



Category: LUXURY - DISTRIBUTORS'/RETAILERS' OWN BRANDS/PRIVATE LABELS

Brand: U-JEWELRY

Entrant: Shanghai Version Design Group

Creative Directors: Tengxian Zou

Designers: VDG


Category: BEVERAGES - SPIRITS

Brand: 黄帝内经

Entrant: 大家创库UNIDEA BANK

Creative Directors: Zhang Xiao Ming

Design Director: Chen Yue

Designer: Liu Danhua, Huang Renqiang, Xie Shijun, Liao Fenfen, Xu Hanxin



Category: FOOD - SAVOURY SNACKS

Brand: 乡嗑•晓原香小颗粒葵瓜子

Entrant: 深圳左和右创意

Creative Director: Zhou Jingkuan

Design Director: Sun Linlin

Illustrators: Yang Xue, Li Ziqiong



Category: LUXURY - PACKAGING CONCEPT STUDENT (LUXURY)

Brand: MING

Entrant: North China University of Science and Technology

Designer: Kong Haoru

Visual Consultant: Liu Yuxin



Category: LUXURY - FINE WINES, CHAMPAGNE

Brand: HARVEST MANOR

Entrant: 深圳左和右创意

Designer: Zhou Jingkuan



Category: OTHER MARKETS - SUSTAINABLE DESIGN

Brand: BIOHYALUX

Entrant: Beijing 33 & Branding Co., Ltd

Creative Director: Zhang Xiao Wei

Designers: Xu Jing, Qin Zeng Wei, Li Jing Yan

Photographer: Gao Feng

Client: Biohyalux



Category: OTHER MARKETS - ELECTRONIC

Brand: MI

Entrant: 小米

Design Director: Lu Chen

Designer and Illustrator: Weijie Jiang

Packaging Engineer: Zhizhuang Song






Category: FOOD - SOUPS, READY-TO-EAT DISHES, FAST FOOD

Brand: CJ

Entrant: CJ(QINGDAO)FOODS CO.,LTD

Creative Director: Byoung Yong Moon

Designer: HuiNa Ran



Category: BODY - BEAUTY

Brand: COLOUR ZONE

Entrant: 念相品牌设计咨询(上海)有限公司

Creative Directors: Guozheng Jiang, Dan Chen

Graphic Designers: Sijie Pei, Ke Zheng

Industrial Designers: Zilei Jiao, Xinnan Zhang, Lei Tang



Category: BEVERAGES - FUNCTIONAL BEVERAGES

Brand: CANSI FRUIT GROUP

Entrant: Zhongshihuanmei (Dalian) Advertising Co., Ltd.

Designer: Zhangyong Hou



Category: BODY - PACKAGING CONCEPT PROFESSIONAL (BODY)

Brand: CODE 00-DESIGNED FOR POST-00S

Entrant: YANG DESIGN

Client: Symrise

Designer: Yang Ming Jie



Category: LUXURY - SPIRITS

Brand:银杏源

Entrant:  深圳凌云创意包装设计

Creative Director and Designer: XiongBo Deng

Client: Guangxi Yinxingyuan Liquor Co., Ltd.



银奖


Category: FOOD - FOOD TRENDS

Brand: THREE TREASURES OF CHAOZHOU

Entrant: Firewolf Design

Design Guidance: Yang Zhen

Designers: Xu Yi Fei, Yang Jia Lu, Hu Yu Bin, Lin Qing Yi



Category: BODY - PACKAGING CONCEPT PROFESSIONAL (BODY)

Brand: CUBESSENCE

Entrant: 北京ABOX盒子怪设计

Creative Director: Haozhen Luo



Category: BEVERAGES - TEA & COFFEE - DRY AND CAPSULES

Brand: 泾阳茯茶

Entrant: 澜帝LITETE品牌设计

Creative Director: Langcer Lee

Designers: Yang Jie, Guo LinWei, Riso Guo, Limo Pan

Illustrator: Zhang Fan

Photographer: Jiang Tao



Category: BODY - HEALTH CARE

Brand: HILL SIDE

Entrant: Shanghai Version Design Group

Creative Director: Zhihua He

Designer: Zhihua He

Client: Fengsheng Group



Category: BEVERAGES - PACKAGING CONCEPT STUDENT (BEVERAGES)

Brand:灵韵黔川

Entrant: 云南民族大学

Supervisor: Lu Jun

Designer: Liu Xiaoyan



Category: BEVERAGES - FUNCTIONAL BEVERAGES

Brand: SMEAL

Entrant: Smeal Limited

CEO: Peng Cao

Creative Director: Zhengda Li



Category: OTHER MARKETS - BABY PRODUCTS

Brand: LONGMU ZHUANGGU KELI

Entrant: Wuhan SenseBird  Design Co., Ltd.

Design: SenseBird Design Team



Category: BODY - BEAUTY

Brand: INDARE

Entrant: inDare Design Strategy Limited

Team Leader: Ching-Lang Chen

Designers: Fengming Chen, Yujie Chen, Jiarong Zeng, Junlong Yang, Yanhui Yan, Linhan Peng, Shuzhuan Huang



Category: OTHER MARKETS - HOME IMPROVEMENT

Brand: YIN SHANG YIN

Entrant: Shenzhen Greensong Design Co., LTD

Creative Director: Yu Guang

Designer: Wu Chang Fei



Category: OTHER MARKETS - ELECTRONIC

Brand: BASEUS

Entrant: Shenzhen Times Innovation Technology Co.,LTD

Designers: YiCheng Luo, PeiJia Wang



Category: BEVERAGES - WATER

Brand: QIZHI SPRING

Entrant: Kurz Kurz Design

Designers: Xiong Hao, Kong Chengxiang,  He Weisheng, Liu Ping, Huang Weiwen, Li Jiabao

Manufacturer: Huang Qiqi



Category: BEVERAGES - PACKAGING CONCEPT STUDENT (BEVERAGES)

Brand: TWIST

Entrant: SIVA - Huang Jiayin

Designer: Huang Jiayin

Supervisor: Hu Jijun



Category: OTHER MARKETS - DISTRIBUTORS'/RETAILERS' OWN BRANDS/PRIVATE LABELS

Brand: STARBUCKS

Entrant: Shanghai Heguan Management Consulting Co., Ltd.

Creative Director: Qin Shaohui

Art Directors: Sun Li, Ge Yaqi

Client: Starbucks



Category: BODY - GARMENTS

Brand: 江南四大才子

Entrant: 杭州东韵品牌设计.

Creative Director: 梅竞放



Category: BEVERAGES - WINE

Brand: BOUQUET WINE

Entrant: LionPeng Packaging Design LAB

Designer: Wei Peng



Category: FOOD - FISH, MEAT, POULTRY

Brand: UNCLE PIG'S OLD BACON

Entrant: 深圳左和右创意

Designer: Zhou Jingkuan

Illustrator: Hu Yunfeng



Category: BEVERAGES - SPIRITS

Brand: 何干

Entrant: 深圳凌云创意包装设计

Creative Director: Xiongbo Deng

Designer: Xiongbo Deng

Client: Shanxi Tianmu Industrial Co., Ltd.



Category: OTHER MARKETS - TOBACCO AND PRODUCTS FOR SMOKERS

Brand: 黄山

Entrant: Shenzhen Qianhai Blueprint Culture Communication Co., Ltd.

Designers: Li Jianghui, Liu Qingsong, Xiao Jie

Client: China Tobacco Anhui Industrial Co., Ltd

Manufacturer: Shenzhen Jinjia Group Co., Ltd.



铜奖


Category: OTHER MARKETS - ELECTRONIC

Brand: MI

Entrant: 小米

Design Director: Lu Chen

Designer and Illustration: Yan Ni

Packaging Engineer: Zhizhuang Song



Category: BEVERAGES - LIMITED EDITIONS, LIMITED SERIES, EVENT CREATIONS.

Brand: BUDWEISER

Entrant: Jones Knowles Richie

Partner and Managing Director: René Chen

Partner and Creative Director: Yolanda Tang

Senior Designer: Woei Yang Fang



Category: FOOD - PACKAGING CONCEPT STUDENT (FOOD)

Brand: E&B

Entrant: SIVA - Michail Semoglou

Design Director: Michail Semoglou



Category: FOOD - CONFECTIONERY AND SWEET SNACKS

Brand: BEE SAMURAI THROAT LOZENGES

Entrant: Shenzhen Oracle Creative Design Co., Ltd

Designer: Honggang Zhu



Category: BEVERAGES - LIMITED EDITIONS, LIMITED SERIES, EVENT CREATIONS.

Brand: COCA COLA CHINA 40TH ANNIVERSARY SPECIAL EDITION

Entrant: L3 Branding

Creative Director: Guanru Li

Designer: Jiahui Xing

Illustrator: Jing Xie



Category: BEVERAGES - WINE

Brand: PEACOCK

Entrant: I'MNEXT Communications Limited Company

Creation Director: Rui Niu

Designer: Zhen Shen

Photographer: Wei Hong

Manufacturer: Swan Wine Group



Category: FOOD - FISH, MEAT, POULTRY

Brand: RICH GROUP

Entrant: Zhongshihuanmei (Dalian) Advertising Co., Ltd.

Designer: Zhangyong Hou



Category: BODY - HEALTH CARE

Brand: STARSHARING

Entrant: LionPeng Packaging Design LAB

Designer: Wei Peng



Category: BODY - BEAUTY

Brand: SK:LK

Entrant: Shanghai Version Design Group

Clients: Beijing Youji Technology Development co. LTD

Creative Directors: Tengxian Zou

Designers: Tengxian Zou, Qi Tong, Yunfan Chen, Yi Song

Render Division: Wenfang Ye



Category: FOOD - DESSERTS, SWEET FOODS AND CONFECTION DISHES

Brand: 之行设计

Entrant: 厦门之行设计

Designer: Xinyuan Chen



Category: BEVERAGES - SPIRITS

Brand: GOJI WINE

Entrant: Shanghai Nianxiang Brand Design & Consulting Co., Ltd.

Creative Directors: Guozheng Jiang, Dan Chen

Graphic Designers: Qiurong Ji, Sijie Pei

Illustrator: Jing Peng

Industrial Designer: Zilei Jiao



Category: BEVERAGES - WATER

Brand: LUZHUOQUAN MINERAL WATER

Entrant: Luzhuoquan Mineral Water Co. Ltd

Creative Director: Hong Ko

Design Director: Dayong Zhang

Designers: Yu Cao, Yongsheng Lu



Category: OTHER MARKETS - TOBACCO AND PRODUCTS FOR SMOKERS

Brand: SEPTWOLVES

Entrant: Shenzhen Oracle Creative Design Co., Ltd

Designer: Yuanbu Yin



本文由包联网整理编辑。关注包装,寻求包装解决方案与供应商,敬请登陆 www.pkg.cn 

95 95人觉的很赞 浏览量:5192
你也许对这些感兴趣